Asda is following through with its pledge to cut down on plastic, removing plastic wrapping from all of its whole swedes.
This week, Asda will start selling all of its swedes unwrapped.
Each year, the supermarket sells close to 6 million swedes. Removing the wrapping will save around 14 tonnes of plastic.
The removal of the plastic wont have any effect on the expiry date, either. The shelf life will remain the same as before, with the vegetable remaining good for up to seven days.
The Asdas Growers Selection Naked British Swedes will be available both online and in store, unwrapped, for 50p each.
The move is part of Asdas ongoing commitment to use less and recycle more plastic, with a plan to reduce plastic packaging in own brand products by an initial 10% by February 2019.
By 2025, Asda pledges to make all packaging 100% recyclable.
Nikki Dixon, Senior Manager for Plastic Reduction at Asda said: Were committed to reducing our plastic usage across own brand products, lowering our impact on the environment and helping families to avoid plastic waste in their homes.
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Working closely with our British growers to ensure delicious veg is available throughout the year, our naked swedes will maintain their taste credentials, without the need for any plastic.
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