Bored of the same old Coke taste?
Don’t wander over to the aisle of juice and flavoured water in a haze. Diet Coke is here to reel you back over to their side with a bunch of new flavours.
They’re a little bit out there, sure. We can’t imagine liking Diet Coke mixed with ‘zesty blood orange’. But Coca-Cola has done this for you, those who are easily lured away by the promise of fizzy fruit.
On Wednesday Coca-Cola announced changes to Diet Coke’s can design, along with new flavours and a new marketing campaign.
The new can is taller and slimmer, and has a splash of colour to represent the flavour inside.
On to that flavour – the four new Diet Coke flavours are all fruity: Ginger Lime, Twisted Mango, Zesty Blood Orange, and Feisty Cherry (no, we don’t know what makes this cherry ‘feisty’ either).
The classic Diet Coke will stay the same in terms of flavour, but will join its fizzy mates in an updated can.
More: Food
It’s believed that the move is designed to appeal to the health-conscious millennial generation, following sales of Diet Coke dropping by 1.9% in 2016.
Coca-Cola say that they spent two years developing the new flavours and cans, testing 30 different flavours before settling on the new range. So hopefully they’ll be good.
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