I know I sound a thousand years old, but back in my day, Freddos were only 10p – the rightful price.
So you can imagine the natural outrage that I, along with all the 90s kids who grew up chomping on the frog-shaped treat, when the minuscule chocolate bars were spotted at 99p.
The Cadbury’s Dairy Milk chocolate has been the cause of much concern and amusement in the last two decades as the price has continued to inflate.
For tearful millennials feeling nostalgic, Voucherland has even conducted extensive research into the inflation of sweet childhood favourites, if you wanted to see how the prices have changed.
But even they couldn’t fathom that the chocolate price would jump so high.
They had predicted that the price of Freddos would not hit 30p till 2020 but here we are and Freddos now cost a quid.
A POUND FOR A FREDDO. THE WORLD HAS GONE MAD.
A few years ago, Cadbury also cut the size of its beloved Freddo Frogs by 20% but kept the recommend retail price the same.
The miniature chocolate amphibians, which weighed a plump 20g two years ago – before they dropped to 15g – now weigh just 12g.
Another dream crushed.
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MORE: Can we please stop using the phrase ‘guilt-free’ to sell food products?
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