There’s nothing better than tucking into a brand new biscuit assortment box.
But one customer was more horrified than delighted when she opened a Cadbury Biscuit Assortment box to find just eight biscuits inside.
The chocolate giant is now being accused of duping customers and wasting packaging after selling a variety box of treats with a mere eight biscuits inside.
The teacher was given the box as a gift by one of her pupils before Christmas.
Her husband from Birmingham, who does not want to be named for fear of embarrassing the pupil who gave the couple the assortment box, said: ‘Cadbury’s are quite literally taking the biscuit.’
‘We saved the biscuits until after Christmas and we sat down with a glass of red wine and thought we’d open it up,’ said the teacher.
But when the couple decided to tuck in, they were in for quite the surprise.
They initially assumed that the eight biscuits in there would be double-stacked but to their horror, they realised there was just the one in each compartment.
He said: ‘What angered me was the plastic tray inside the box had been built up by at least an inch to make it look like it was deeper than what it actually was.
‘Looking at the depth of the box, a customer would think there were lots of biscuits in there.
‘It’s not just a waste of packaging but quite misleading to the customer.’
The box is 21cm by 21cm with a depth of just under 3.5cm.
The website Cadbury Gifts Direct incorrectly states that there are seven biscuits in there.
The treats on offer include a Chocolate Chip Cookie, Vanilla Crisp, Half Coated Shortie, Milk Triangle, Hazelnut Flavour Crispette, Crunchy Milk Ring and Simply Shortcake.
And these customers certainly aren’t the only ones disgruntled.
Customers have also complained of changes to the taste of some of Cadbury’s most iconic snacks.
An online review on Amazon awarded its Cadbury Christmas Tin Assortment one star and said: ‘After eating Cadbury’s chocolate for as long as I remember I’ve decided i have just eaten my last Christmas biscuits.
‘They just are not the same anymore.The flavour and texture have changed.I thought the same last Christmas but decided to try again.’
Cadbury was sold to US giant Kraft Foods in 2010 and is now part of Modelez.
Since the takeover, the company has been accused of betraying the principles of its Quaker founders, including the axing of its commitment to use Fair Trade chocolate.
We reached out to Cadbury for their response to the outrage. They told Metro.co.uk: ‘We are sorry to hear that the consumer was disappointed. However, we do not believe our packaging is misleading as the weight of our products is clearly labelled on pack so people can be certain of what they are getting, as is standard across the food industry. We are committed to providing great tasting Cadbury biscuits people love, at the best possible value.’