Home UK Iceland sets orangutan free in London after banned palm oil advert

Iceland sets orangutan free in London after banned palm oil advert

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A very realistic orangutan is bothering people going about their business on Oxford Street.

But fear not, it isnt the planet of the apes just yet.

The big animatronic ape is out and about raising awareness about deforestation following Icelands banned Christmas advert.

FREE FOR EDITORIAL USE - An ultra-realistic animatronic Orangutan appears in Oxford Street, London to highlight the threat to the survival of the species due to deforestation caused by palm-oil production, following Iceland???s Christmas advert being banned. The retailer has launched a palm oil free Christmas food range and has pledged to eliminate palm oil from all its own label products by the end of 2018. Iceland???s Christmas advert has garnered support online for its #NoPalmOilChristmas campaign and more than 600,000 signatures on the Change.org petition calling for the advert to be allowed back on TV. Photo credit should read: Joe Pepler/PinPep

Not in its usual habitat (Picture: Joe Pepler/PinPep)

FREE FOR EDITORIAL USE - An ultra-realistic animatronic Orangutan appears in Westminster, London to highlight the threat to the survival of the species due to deforestation caused by palm-oil production, following Iceland???s Christmas advert being banned. The retailer has launched a palm oil free Christmas food range and has pledged to eliminate palm oil from all its own label products by the end of 2018. Iceland???s Christmas advert has garnered support online for its #NoPalmOilChristmas campaign and more than 600,000 signatures on the Change.org petition calling for the advert to be allowed back on TV. Photo credit should read: Joe Pepler/PinPep

Rampant demand for palm oil is killing its habitat back home (Picture: Joe Pepler/PinPep)

FREE FOR EDITORIAL USE - An ultra-realistic animatronic Orangutan appears on the Millennium Bridge, London to highlight the threat to the survival of the species due to deforestation caused by palm-oil production, following Iceland???s Christmas advert being banned. The retailer has launched a palm oil free Christmas food range and has pledged to eliminate palm oil from all its own label products by the end of 2018. Iceland???s Christmas advert has garnered support online for its #NoPalmOilChristmas campaign and more than 600,000 signatures on the Change.org petition calling for the advert to be allowed back on TV. Photo credit should read: Joe Pepler/PinPep

Taking in the sights, just like any other tourist (Picture: Joe Pepler/PinPep)

It was seen all over London, from St Pauls Cathedral to the Houses of Parliament, reminding people about the environmental destruction caused by palm oil production.

More than 850,000 people have signed a petition to get Icelands heavy-hitting ad back on TV after watchdog Clearcast banned it for being too political.

Greenpeace originally made the short film, featuring an orangutan called Rang-Tan and a little girl, before Iceland picked it up for its campaign for an orangutan friendly Christmas.

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Political advertising isnt allowed on TV by law, so Greenpeace had to prove it is not a political adviser – which Clearcast said it couldnt do.

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FREE FOR EDITORIAL USE - An ultra-realistic animatronic Orangutan appears in Soho Sq, London to highlight the threat to the survival of the species due to deforestation caused by palm-oil production, following Iceland???s Christmas advert being banned. The retailer has launched a palm oil free Christmas food range and has pledged to eliminate palm oil from all its own label products by the end of 2018. Iceland???s Christmas advert has garnered support online for its #NoPalmOilChristmas campaign and more than 600,000 signatures on the Change.org petition calling for the advert to be allowed back on TV. Photo credit should read: Joe Pepler/PinPep

The orangutan is here to make a message about deforestation. And friends (Picture: Joe Pepler/PinPep)

FREE FOR EDITORIAL USE - An ultra-realistic animatronic Orangutan appears in Oxford Street, London to highlight the threat to the survival of the species due to deforestation caused by palm-oil production, following Iceland???s Christmas advert being banned. The retailer has launched a palm oil free Christmas food range and has pledged to eliminate palm oil from all its own label products by the end of 2018. Iceland???s Christmas advert has garnered support online for its #NoPalmOilChristmas campaign and more than 600,000 signatures on the Change.org petition calling for the advert to be allowed back on TV. Photo credit should read: Joe Pepler/PinPep

Mind that bus! (Picture: Joe Pepler/PinPep)

FREE FOR EDITORIAL USE - An ultra-realistic animatronic Orangutan appears in Oxford Street, London to highlight the threat to the survival of the species due to deforestation caused by palm-oil production, following Iceland???s Christmas advert being banned. The retailer has launched a palm oil free Christmas food range and has pledged to eliminate palm oil from all its own label products by the end of 2018. Iceland???s Christmas advert has garnered support online for its #NoPalmOilChristmas campaign and more than 600,000 signatures on the Change.org petition calling for the advert to be allowed back on TV. Photo credit should read: Joe Pepler/PinPep

Mind that cab! (Picture: Joe Pepler/PinPep)

The watchdog said in a statement: Clearcast is the body responsible for clearing ads on behalf of the four major UK commercial broadcasters.

We assess all ads against the rules of the UK Code of Broadcast Advertising; Clearcast is not a regulator and we do not ban ads.

The Iceland ad submitted to us is a Greenpeace film which has been appearing on the Greenpeace website for a number of months.

FREE FOR EDITORIAL USE - An ultra-realistic animatronic Orangutan appears in Oxford Street, London to highlight the threat to the survival of the species due to deforestation caused by palm-oil production, following Iceland???s Christmas advert being banned. The retailer has launched a palm oil free Christmas food range and has pledged to eliminate palm oil from all its own label products by the end of 2018. Iceland???s Christmas advert has garnered support online for its #NoPalmOilChristmas campaign and more than 600,000 signatures on the Change.org petition calling for the advert to be allowed back on TV. Photo credit should read: Joe Pepler/PinPep

It got a view sideways glances, which is a lot for London (Picture: Joe Pepler/PinPep)

FREE FOR EDITORIAL REPRODUCTION An ultra-realistic animatronic orangutan climbs a 20ft Christmas Tree at Coin Street Observation Point, London to highlight the threat to the survival of the species due to deforestation caused by palm-oil production, following Iceland?s Christmas advert being banned. The retailer has launched a palm oil free Christmas food range and has pledged to eliminate palm oil from all its own label products by the end of 2018. Iceland?s Christmas advert has garnered support online for its #NoPalmOilChristmas campaign and more than 600,000 signatures on the Change.org petition calling for the advert to be allowed back on TV. Photo credit should read: Joe Pepler/PinPep

It seems to be getting into the swing of London life (Picture: Joe Pepler/PinPep)

FREE FOR EDITORIAL USE - An ultra-realistic animatronic Orangutan appears in Westminster, London to highlight the threat to the survival of the species due to deforestation caused by palm-oil production, following Iceland???s Christmas advert being banned. The retailer has launched a palm oil free Christmas food range and has pledged to eliminate palm oil from all its own label products by the end of 2018. Iceland???s Christmas advert has garnered support online for its #NoPalmOilChristmas campaign and more than 600,000 signatures on the Change.org petition calling for the advert to be allowed back on TV. Photo credit should read: Joe Pepler/PinPep

The big cutie (Picture: Joe Pepler/PinPep)

The specific rule Clearcast and the broadcasters have considered is:

An advertisement contravenes the prohibition on political advertising if it is:

An advertisement which is inserted by or on behalf of a body whose objects are wholly or mainly of a political nature.

Clearcasts concerns do not extend to the content or message of the ad.

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An Iceland spokesperson added: The advert wasnt approved by Clearcast as it was seen to be in support of a political issue.

However, it was never Icelands intention to use its Christmas advert to support a political campaign – rather to raise awareness and solidify our position on not using palm oil in food production.

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