The editor of Waitrose magazine has come under fire for telling a vegan food journalist to write about killing vegans.
William Sitwell, who also regularly appears as a critic on Masterchef, told Selene Nelson to expose their hypocrisy when she pitched him a series of articles for the magazine based on plant based recipes.
His response letter was shared on Twitter by a friend of the journalist, who said she had emailed in about writing the vegan series for the upmarket supermarkets own publication.
Responding to the pitch , Sitwell wrote: Hi Selene. Thanks for this.
How about a series on killing vegans, one by one. Ways to trap them? How to interrogate them properly?
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Expose their hypocrisy? Force-feed them meat? Make them eat steak and drink red wine?
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Selene described the email response as hostile. She went on to ask Sitwell about his personal opinion of vegans to which he responded: I like the idea of a column called The Honest Vegan; a millennials diary of earnest endeavour and bacon sandwiches…
A spokesman for Waitrose responded on Twitter to say even though this was a private email Williams gone too far and his words are extremely inappropriate, insensitive and absolutely do not represent our views.
In a statement sent to Buzzfeed News, Sitwell said: I love and respect people of all appetites be they vegan, vegetarian or meat eaters, which I show week in week out through my writing, editing and broadcasting.
I apologise profusely to anyone who has been offended or upset by this.
Sitwell edits Waitrose Kitchen magazine – which on its website claims to have 680,000 readers and features Pippa Middleton and Yotam Ottolenghi as columnists — while also writing about food for several major UK publications.
He also regularly appears on Masterchef UK as a critic.
Selene told Buzzfeed she had never seen anything like it.
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She added: If William Sitwell wants to continue eating meat and hating vegans, thats his prerogative, but to have this attitude towards others when hes representing Waitrose is seriously bizarre.
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