People probably scoffed at ice cream sandwiches when they first became a thing. And now the double-sided doughy goodness is loved by all.
Now were going one further with the ice cream bagel.
While bagels are a major breakfast staple, you dont really think of them when eating dessert.
But behold, ice cream makers Ben & Jerrys has decided to combine their famed ice cream with what might have been their bagel business (well explain later).
You might prefer the round bread with salmon and cream cheese but think about a sweet loaf, bejewelled with sprinkles and gooey caramel sauce.
Sounds pretty good right?
Ben & Jerrys is introducing what they say is Londons first ice cream bagel: a soft, chewy, Montreal-style bagel, with notes of maple syrup, topped with creamy new flavours.
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You can get the Birthday Bagel, a pink bagel filled with Ben & Jerrys newest concoction which involves vanilla cake batter with pink frosting and strawberry swirls and cake chunks. And dont forget the sprinkles.
Or for those who like the best of both worlds, the Holey Cara-moley is a sweet but salty, lye-coated pretzel bagel nestled with scoops of the shops double caramel brownie and smothered in a gooey sauce.
If thats got you craving the delicious new stuff, youll need to head to Ben & Jerrys Soho Scoop Shop in London.
And youll need to do it fast because its only available for a limited time.
Zara Hall, Scoop Shop guru, said: Our co-founders Ben and Jerry opened up their first scoop shop way back in 1978, having considered opening a bagel business first.
So, 40 years on in our Soho Scoop Shop home, were paying homage to what might have been by rustling up the ultimate sweet-meets-savoury treat. We think the Ice-Ice-Bagel is a pocket of deliciousness, come rain or shine.
Ice-Ice-Bagels will be exclusively available in Ben & Jerrys Soho Scoop Shop on 74 Wardour Street, Soho from 24 August until 9 September.
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