Welcome to Flavor Town. Population: No one. Because it’s closed down forever.
Guy Fieri’s not-so-liked restaurant based in the heart of Times Square, New York City, has shut its doors for good.
The chef, famous for shows like Diners, Drive-ins and Dives, only opened Guy’s American Kitchen & Bar five years ago.
His website describes it as: ‘Located right in the heart of Times Square, we’re all about big flavors and good times. Off-the-hook scratch-made food, hand crafted signature beers, killer cocktails and rockin’ tunes are on tap here at my joint and I look forward to havin’ ya over to my house!’
But was obliterated in a review by food critic Pete Wells back in 2012 for The New York Times.
The world has been without Guy Fieri's Time Square restaurant for two days. Let that sink in.
— Jamie (@Jmw3iss) January 2, 2018
Wells unforgivingly directed his article at the man himself, writing: ‘Guy Fieri, have you eaten at your new restaurant in Times Square? Have you pulled up one of the 500 seats at Guy’s American Kitchen & Bar and ordered a meal? Did you eat the food? Did it live up to your expectations?
‘Did panic grip your soul as you stared into the whirling hypno wheel of the menu, where adjectives and nouns spin in a crazy vortex? When you saw the burger described as “Guy’s Pat LaFrieda custom blend, all-natural Creekstone Farm Black Angus beef patty, LTOP (lettuce, tomato, onion + pickle), SMC (super-melty-cheese) and a slathering of Donkey Sauce on garlic-buttered brioche,” did your mind touch the void for a minute?’
However, despite this scathing review and a string of low-starred ratings by customers, it did well. Very well. But not enough to keep the business going, it would seem.
It’s last public meal was on December 30 and the restaurant closed with little warning and explanation.
Fieri said in a statement to NBC: ‘Upon the restaurant’s closing, I’d like to say thank you to all of the team members and guests who helped make it all happen.’