Home UK Pret A Manger to change labelling after allergy death

Pret A Manger to change labelling after allergy death

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Pret A Manger will provide full ingredient labelling on freshly made food after a 15-year-old died following an allergic reaction to a baguette.

Natasha Ednan-Laperouse died in 2016 after suffering a reaction to sesame seeds. The fact that the Pret baguette contained sesame was not declared on the packet.

A coroner last week said that the chain had failed to address the seriousness of food allergies. The teenager's father Nadim Ednan-Laperouse accused the company of a "complete dereliction of duty".

:: Allergy death: Pret 'complete dereliction of duty' says father of Natasha Ednan-Laperouse

Now, Pret has announced that full ingredient labelling will be introduced to all products that are freshly made in its shop kitchens.

It said it would begin trialling the move from next month and planned to roll this out to all UK shops as quickly as possible.

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Video: Natasha Ednan-Laperouse was filmed on board a BA flight shortly before she had a severe allergic reaction to eating a Pret a Manger baguette. The 15-year-old later died.

Pret chief executive Clive Schlee said: "I want to say again how deeply sorry we are for the loss of Natasha.

"I said we would learn from this tragedy and ensure meaningful changes happen.

"I hope these measures set us on course to drive change in the industry so people with allergies are as protected and informed as possible.

"Nothing is more important to Pret right now."

Natasha, from Fulham, south west London, collapsed on board a flight in July 2016 after eating an artichoke, olive and tapenade baguette she had bought at a Pret outlet in Heathrow airport.

Her family have called for a change in the law on food labelling to save lives.

At last week's inquest the coroner, Dr Sean Cummings, said Pret had relied on stickers, which urge customers to ask staff or check the Pret website, to provide information on allergens in their products.

Natasha had checked the packet before eating the baguette.

Dr Cummings said: "There was no specific allergen information on the baguette packaging or on the (food display cabinet) and Natasha was reassured by that."

The coroner said he would send a report to Environment Secretary Michael Gove, concerning whether large businesses should be able to benefit from regulation five of the Food Information Regulations.

That allows for incomplete labelling of food products – not requiring identification of allergens in bold labelling on the packet.

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Mr Gove said his department was currently reviewing its "approach to food labelling to give consumers more information" and stood ready to take "appropriate action".

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