express– Demand for 90s-inspired clothing – baggy jeans, cargo pants and bright, bold colours – which surged in 2021, will also continue.
The online clothing giant also reported:
- Party heels selling at the rate of a pair every 13 seconds
- Huge popularity of flares – over 446,000 pairs sold
- Sage green was the colour of choice for bridesmaid dresses
- A “back to the office” boom in the sales of black trousers – the second half of the year saw a 30 percent uptick in sales of black trousers
- A prediction that the shoulder-baring halter neck will become a fashion staple in 2022, following a 37,437 per cent rise in searches for the item on ASOS Marketplace.
In a separate survey of 2,000 adults, also carried out by ASOS, 40 percent of 18- to 35-year-olds said they spent more on clothes in 2021 than they did in 2020.
While 40 percent also said they had made a fashion or beauty purchase to celebrate the easing of lockdown back in July.
And it looks like shoppers can’t wait to get their new looks together – with 67 percent of 18- to 35-year-olds planning to hit the Boxing Day sales, spending an average of £119 each.
Gen Zs and Millennials are the biggest bargain hunters, with three in five (67 percent) saying they’re spending in the sales this year and putting jeans (45 percent), coats (36 percent) and trainers (36 percent) at the top of their wish list.
A quarter (24 percent) of 18-35 year-olds say they will be wearing oversized and baggy-style fits in 2022, and a fifth (20 percent) will be going for big and bold colours.
This is a continuation from 2021 where oversized styles accounted for 60 percent of male jersey tops sales, and there was a 135 percent increase in the number of women’s flares sold.
The bridal and wedding sector was huge in 2021 – after a succession of lockdown and cancelled nuptials – with customers buying more than 1.5million bride and bridesmaid dresses, with the long-sleeved maxi Iris wedding dress being the runaway number one choice for brides.
Grooms and male guests were well suited and booted, with sales of more than 100,000 complete suits, and demand for formal shoes up by 80 percent.
The Love Island effect also worked its magic – after winner Millie Court was seen out in a tie-dye co-ord, it sold out within a week.
But she was given a run for her money by Sex Education’s Jackson Marchetti, who triggered 34,000 sales of varsity jackets during the autumn/winter season.
ASOS commercial design and visual director Vanessa Spence said: “90s trends are still massively popular among fashionistas, especially 20-somethings, who didn’t get to experience flares and crop tops the last time around.
“We’re also going to see 00s trends have a revival next year – so expect low rise jeans, double denim and mini-skirts to feature in lots of edits.
“If you need inspiration after living lockdown in muted colours, pop bright colours were seen across all the catwalks in the recent shows so are going to be huge in 2022.”
The full report can be read here.
