Clothes in Urban Outfitters and Anthropologie can be expensive, but soon theyll be a little less so, as the stores are set to roll out a new renting scheme.
In a move thats been touted as another step towards a full gig economy, customers will be able to use their service – called Nuuly – to borrow items at will.
Youll be allowed to rent six items a month, before giving them back and freeing them up for others to have, for one online subscription fee.
You can then either send items back – where itll be cleaned and pressed – or buy them for good if you cant bring yourself to part ways.
The monthly fee is $88, which works out at around £70.
Urban Outfitters Chief Digital Officer thinks theyll net 50,000 subscribers in the first year alone, making $50 million in profit.
Other brands will be available on Nuuly too, including Levis, Gal Meets Glam, Anna Sui and Fila.
Its not the first time weve seen a clothing rental service, with companies like Frontrow and Wear The Walk operating in the UK. However, it is the first time weve seen such a thing for less high-end labels, as most current rentals are focused on expensive items where purchasing might be out of reach otherwise.
Theyre targeting a younger customer, and said in a statement: Interest in sharing-economy platforms and recurring subscription relationships has grown across industries.
In apparel, the millennial consumer, in particular, is seeking out platforms that provide novelty, variety and breadth, while also supporting sRead More – Source