Poundland has been criticised for selling booby and booty marshmallows youre encouraged to squeeze… without also selling squishy balls or penis sweets.
The marshmallows, costing 50p (yep, 50p in Poundland), are shaped as bums and breasts, and come packaged with phrases including be gentle and squidge my cheeks.
Gemma Aitchison, who spotted the sweets in Bolton, Manchester, tweeted to ask Poundland what message they were trying to send with marshmallows shaped like womens body parts.
She said: What exactly are you trying to say with these products, Poundland, to the families who come in store?
No sign of any male things to sexually assault. No testicles to grab at? Why do we have candy like this, usually made for children?
I know they are marshmallows and I understand that marshmallows arent the end of the world.
But I also know that sexual objectification is linked to violence and, for companies, profit.
Corporations create and profit from sexual objectification but dont want any responsibility for it. We need to call them out on this.
Other critics suggested that the marshmallows encouraged the sexualisation and objectification of women, questioning how Poundland thought the range would be acceptable.
Josephine wrote: Oh my goodness. That is APPALLING. The sexualisation and objectification of women even in marshmallow form?
And that pornified illustration… Im absolutely flabbergasted that anyone thought these names and illustrations were in any way acceptable.
Like something out of an Ann Summers catalogue. Dear lord, Poundland, its still 1972 in your stores.
This is an absolute disgrace. So damaging to normalise such appalling sexism and objectification.
Another Twitter user said they were disappointed to see porn culture at Poundland, while another called the marshmallows gross, misogynist, and, unsurprisingly, also perverted.
Emma wrote: Poundland, can you explain why on earth you are selling these sexist products?
Have you thought about the impact they might have on women & children reading the packaging?
We approached Poundland for their response. They told Metro.co.uk: If somethings offended you, we wont force you to buy it. Its fine for you to look the other way and ignore it.
Here at Poundland, we think its ok that sometimes we dont always get it right for everyone. Because, frankly its impossible to do that.
Just because someone doesnt like something we do, we also believe that doesnt give them the automatic right to stop us doing it for thousands of other people who like it.