Coco Pops just got healthier with Kelloggs slashing the amount of sugar in the breakfast cereal by 40%.
The new recipe features less sugar and more cocoa, giving it more of a bitter taste.
According to Kelloggs, the new Coco Pops now have 10% less salt, 17g of sugar per 100g compared to the 30g per 100g previously.
The change has put Kelloggs ahead of the Governments goal of 20% less sugar in cereal by the year 2020.
Weve listened to people who buy Coco Pops, Kelloggs Senior Director Bridget Briggs said.
We have taken sugar out and added more cocoa. We havent used artificial colours, sweeteners or preservatives.
My research and development team has been working hard to make sure that, by changing the recipe slightly, we can significant reduce the total sugar content of the cereal without affecting its great taste.
While Kelloggs can be commended for trying to look after our health, we cant help but wonder which people they were listening to.
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It definitely wasnt Twitter, where people are absolutely not happy about the recipe change.
People have said the new recipe tastes awful:
Petition to bring back regular Coco Pops cos these 40% less sugar ones taste like soil
— willllll (@willmoss115) July 19, 2018
The only breakfast cereal I can eat is Coco-Pops and @KelloggsUK have gone and ruined them
. Less sugar but more cocoa?? You know cocoa is bitter right!? So you actually need more sugar to compensate for increasing cocoa. Do the people working there have no taste buds??
— Aimee Feltham (@AimeeRFeltham) July 19, 2018
So with new reduction in sugar and recipe change to coco pops are they now just rice Krispies??
#kelloggs
— Ashley Lawrenson (@ajlaw2287) July 18, 2018
I was legit eating my Coco pops this morning wondering why the fuck they tasted so bad and then noticed the "30% less sugar" and nearly cried
— denni (@tenftdeep) July 18, 2018
More: Food
Im eating the new coco pops with less sugar and honesty…tastes like pure coco powder
— Lowri
(@LowriBotham) July 18, 2018
coco pops have decreased their sugar from 30g of sugar per 100g to 17g per 100g
breakfast is ruined
— Jay Bennett (@rekrom12) July 18, 2018
While breakfast might be ruined for some, it was never the case of Coco Pops being advertised as a healthy cereal. If youre still looking for sugar, a known factor in diabetes, heart disease and other health problems, Frosties still have twice as much sugar (35g per 100g) as Coco Pops.
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So basically, the new Coco Pops are essentially just Rice Krispies with some added bitter cocoa.
MORE: How to know if youre living with a binge eating disorder
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