Home Fashion Adidas launches new Pharrell Williams collection inspired by Holi festival

Adidas launches new Pharrell Williams collection inspired by Holi festival

847
0

Adidas launches new Pharrell Williams collection inspired by Holi festival
(Picture: Adidas)

Adidas are releasing their next collaboration with Pharrell Williams, inspired by Holi festival.

It’s a Hindu festival celebrating the triumph of good over evil, and the coming of spring, where revellers gather in the streets to throw brightly coloured powder at each other.

The Adidas collection comprises trainers, tennis shoes and apparel, and is splattered with bright colours, as you’d expect for a Holi themed drop.

You might be interested in a couple of very vibrant takes on the NMD trainer – remember Pharrell’s Chanel version? Good (overpriced) times.

The musician and Adidas took a trip to Jaipur in northern India to make a fun little vid for the collection, which you can watch below.

To view this video please enable JavaScript, and consider upgrading to a web browser that
supports HTML5 video

The collection has already dropped in India – which is only fair – and the rest of the world has to wait a wee while.

These goodies aren’t available to the rest of the world until 9am, Friday 16 March (except for the Stan Smiths and tennis shoes, which you can get your greasy mitts on now).

Take a little look at the collection below.

Pharrell Williams Hu Holi NMC MC trainers, Adidas, £199.95

Picture: Addidas adidas pharrell collection
(Picture: Adidas)

Pharrell Williams Hu Holi NMC MC trainers, Adidas, £199.95

Picture: adidas pharrell collection
(Picture: Adidas)

Pharrell Williams Hu Holi NMC MC trainers, Adidas, £199.95

Adidas Pharrell Williams Hu Holi NMD MC trainers
(Picture: Adidas)

Pharrell Williams Hu Holi NMD BC trainers, Adidas, £199.95

Picture: Addidas adidas pharrell collection
(Picture: Adidas)

Pharrell Williams Hu Holi Stan Smith trainers, Adidas, £79.95

Picture: Addidas adidas pharrell collection
(Picture: Adidas)

These also come in yellow, green and red.

Pharrell Williams tennis Hu shoes, Adidas, £79.95

Picture: Addidas adidas pharrell collection
(Picture: Adidas)

These also come in yellow, blue and green.

Pharrell Williams Hu Holi long-sleeved tee, Adidas, £109.95

Picture: Addidas adidas pharrell collection
(Picture: Adidas)

More: Fashion

Pharrell Williams Hu Holi short-sleeved tee, Adidas, £62.95

Adidas Pharrell Williams Hu Holi tee shirt
(Picture: Adidas)

Pharrell Williams Hu Holi track jacket, Adidas, £62.95

Adidas Pharrell Williams Hu Holi shorts
(Picture: Adidas)

Pharrell Williams Hu Holi windbreaker, Adidas, £62.95

Adidas Pharrell Williams Hu Holi windbreaker
(Picture: Adidas)

Now, it seems a little odd to take a religious holiday about kindness, and use it to sell expensive sportswear for a company that has a consistently questionable track record for malpractice in its supply chain.

Some might say it’s a little rich to emblazon your trainers with the word ‘equality’ when it’s been proven that you haven’t extended that to your workforce in the past.

But who are we to bring that up?

Enjoy your trainers…

MORE: Meet the women who have founded their own sustainable sports brand

MORE: These Adidas sneakers are made from Berlin subway seats

MORE: Discounting exercise as a mental health aid is short-sighted

Original Article

Previous articleThe General Data Protection Regulation: What it says, what it means
Next articleBetween regular and plus-size clothing: 6 things you’ll understand if you’re a size 17