This is the shocking moment that a man is violently beaten outside a Primark store, allegedly by security guards, in an incident that has led to an arrest.
The video – which has gone viral on Facebook, attracting hundreds of thousands of views – was filmed in Scunthorpe, North Lincs.
In the footage, a customer can be seen having an argument with a man in a blue and black uniform, and three further men in white shirts and ties.
Seconds later they begin shoving each other, before the row erupts in a burst of blows.
The man in the blue and black uniform is seen landing punch after punch on the shopper.
Mario DAscenzo, who filmed the scene, said there was no thought for the public from those involved.
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The 36-year-old said: I was paying money into the bank and then I was walking down towards Primark to get my car and there was some shouting going on.
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There was a guy with bags in his hand who was with his sister, and they and the security guards were shouting abuse at each other.
The victim touched the security guard and then there was what happened in the video.
He continued: One kid was crying in a pram. Another woman had to move her pram out of the way real quick. There was just no thought for the public.
I was disgusted. I was very angry. I went over and said what the fuck do you think youre playing at doing that in public in front of all these people?
Humberside Police said the incident, which allegedly involved a member of the public and security guards, took place on Tuesday.
A man has been arrested on suspicion of affray, the force said.
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This was an isolated incident. Local community policing teams have been put in place in the town centre to provide a presence and to reassure the public.
A spokesman for Primark said: At Primark we take issues of this nature extremely seriously.
We are working with our security contractors and the relevant authorities to investigate the incident which happened outside our Scunthorpe store on Tuesday.
The Foundry Shopping Centre, which is visible in the video, said in a statement to local media, that the centre insisted its security staff were not directly involved but assisted in defusing the situation.
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We expect the utmost professionalism from security staff and are currently working with the appropriate authorities to investigate.
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